OKRs for SDR Leaders

OKRs are like pineapple on pizza. Some love em. Some not so much.

I used to be that guy on all hands with a long list of tasks (not OKRs). Anxious. Talking a million miles an hour. Expecting my CEO to be impressed that we’d mapped our fields in SalesLoft.

I’d take up too much time, everyone would zone out and I’d get hooked half way through. Fun times!

One day in private, my VP Sales said to me: “How does mapping fields help our business?”

I rambled on explaining all the clicks we’d save. All the automation rules we could experiment with. Think of the possible integrations? He didn’t get it.

He politely interrupted (tired of my BS). “How do you measure that?”

I couldn’t.

That VP Sales spent hours in 1-1s probing me with questions until I got it - Thank you again if you’re reading this.

SDR Leaders don’t be like me.

*press play

Different type of content from me. Enjoy!

If you're an SDR Leader looking for OKR advice I'd be happy to help.

I'll be back with another personal prospecting episode this week.