What is personal prospecting?

Simply put it’s prospecting that’ll never be replaced by AI, automation or more ad spend.

Personal prospecting means you:

• Treat buyers like people. Not just personas. Not their title. Not prospects.
• Research each buyer and their business. If you don’t spend 5 minutes on them why should they spend 1 minute on you?
• Use data to personalize every single sales touch. No dodumbthingsfaster auto-templates or bumps. No one-size-fits-all scripts.
• Focus on quality inputs because more volume often leads to diminishing returns.
• Need more autonomy over copy, scripts, cadences, and playlist meaning you’re more invested in getting better every day.

For me. You'll be replaced by a robot if you don’t stop the high-volume, no-quality, zero empathy outreach. It’s a race to the bottom that you can’t win. Personal prospecting is an antidote that delivers better buyer experiences, career paths and more $$$.

But it's not for everyone - that's ok! Feel free to change my mind.